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Do you want to improve your Instagram advertising game but are not sure where to start?

We're here to tell you a little secret – Instagram inspiration is everywhere.

The best thing about being a marketer is that we can always see other marketer's work. All you have to do is scroll through your Instagram feed and ads will appear every few posts.

We can decide what we love and what we don't love and test ourselves by asking what we would improve on the ads that we didn't notice … (please tell us that you do, otherwise it's just embarrassing).

We've put together 13 Instagram ad samples from small and large companies that you can use as inspiration and as a small test of what would improve the ads that you think could be better.

Example 1 for Instagram ads: master class

Masterclass uses familiar faces to create ads that attract the attention of their potential customers. In this ad, they use Gordon Ramsey's familiar face to promote their monthly membership platform and add a free membership offer when purchasing an annual subscription.

Example 2 for Instagram ads: Alomoves

Alomoves, a sister company to Alo Yoga, which is heavily marketed by influencers, uses Instagram marketing to promote its fitness membership. Her promotional video shows several instructors moving through different yoga poses in short cuts of 1 to 2 seconds, and her caption shows that this membership is perfect for yoga beginners and experts.

Example 3 for Instagram ads: Best Self Co.

Best Self Co. uses this Instagram ad to market one of their products, an intimacy deck to strengthen relationships. We can assume that based on the image used, they know that their customers love the aesthetics. We can also assume that this ad will appeal to 2 customer avatars, partners in new relationships and partners in long term relationships.

Instagram Ads Example 4: Daily Harvest

Daily Harvest ensures that the audience knows that your meal is covered in the morning or evening. In this video display, they show the different smoothie bowls that customers can choose from and use their labels to describe what types of food customers can get through their food delivery service.

Example 5 for Instagram ads: Ettitude Store

Ettitude uses their image and caption to tell customers what to expect from their sheets. By putting "silky soft, 100% organic bamboo slabs" on top of their image, they know that this is the first thing an Instagram user will read. Her caption is about how her leaves regulate temperature. We believe that marketers are a customer pain point that they have investigated.

Example 6 for Instagram ads:

Forward, a service that improves your health insurance, uses this ad to describe the features of its product (COVID-19 testing and home care) and its range of $ 99 / year. They have focused heavily on the features customers want, as opposed to all the features they get with membership.

Example 7 for Instagram ads: Glossier

Glossier, makeup and skin care company, uses several different ad motifs within an Instagram campaign. You will see below that every time a user swipes to see a different image, a different label is displayed. This gives Glossier the opportunity to advertise multiple products at the same time and determine which products perform best in a campaign (information that we as marketers like to find out).

Example 8 for Instagram ads: Facebook portal

Portal by Facebook uses this ad to show viewers the product they are using and to show them that they cannot feel the way they are just because they cannot be anywhere. What is interesting about this ad is that its label does not contain an offer, but continues to describe the advantages of your product.

Example 9 for Instagram ads: MakeSpace

MakeSpace wants to clean up your home and help you avoid normal storage fees. In the ad copy, this is immediately in the heading "Don't waste money on storage fees". This is a great example of how you research a customer for a customer and show them your product and the competitor's product side by side. In this case, MakeSpace can show how much cheaper the self-storage option is and then continue to talk about the benefits of the label.

Instagram ad example # 10: Talkspace

Talkspace is an app that connects users with licensed therapists. In this ad, they use a testimony from one of their therapists why Talkspace is a great option for "everyone", which is a common marketing strategy in the healthcare field. For example, how many times have you seen a toothpaste ad saying, "9 out of 10 dentists recommend this toothpaste"? We see your marketing strategy Talkspace 👀

Example 11 for Instagram ads: Trifecta

Trifecta Nutrition, a meal service, uses a quick video to show satisfied customers who are eating their Trifecta meals. Then have your caption answer some of your most frequently asked questions, such as: B. "Is this available to vegans?" And help their audience determine if this is a meal service that works for them.

Example 12 for Instagram ads: Warby Parker

Warby Parker is very well known for its advertising campaigns that grow their business by using Instagram ads! You use this display to show different frame styles and talk about how they are available as blue light blockers.

Example 13 for Instagram ads: Whoop

Whoop is a wrist device that collects health data. In this ad, we can tell the Whoop ad team to let people see Whoop is different from other health trackers. This is elegant and something you can wear every day. They combine this sharp image with a customer reference to convince their audience.

From cooking classes to therapists to blue light glasses – these Instagram ads prove that there is a large audience that you can address on Instagram. You can use these ads as inspiration or as a little test to see what you would do differently.