John Lewis and Waitrose launches “Really feel Good Friday” marketing campaign
This marks the start of the partnership's “Feel Good Friday” campaign, which aims to bring the nation together in a time of isolation
John Lewis and Waitrose, a department store company, is launching a plush toy design competition for children across the UK to raise vital funds for the NHS.
With homeschooling beginning nationwide, the retailer invites children (and adults) to create and share their designs for a “super bear” cuddly toy that celebrates the spirit and strength of the fearless men and women who work at the front during Covid -19 crisis.
The winning design will be transformed into an exclusive Christmas toy and will be sold by Waitrose and John Lewis in October, following in the footsteps of a number of the retailer's beloved characters.
Martin George, Marketing Director of the John Lewis Partnership, comments: “The gratitude that the public shows to the people at the front, from the thousands of thank you pictures to the clap on Thursday evening, shows how deep our nation's love for the NHS goes. We have supported the NHS and critical staff in a number of ways, but we want to make a lasting contribution that shows our appreciation for those at the forefront.
"We hope that this competition will help inspire the country's children to put pencils on paper, encourage many to submit their creations, and help us give something back to our wonderful National Health Service and front line staff . "
The competition, which starts on April 24th, marks the start of the "Feel Good Friday" campaign, which aims to bring the nation together in a time of isolation.
Every Friday, Waitrose & John Lewis focus on a skill or pastime to help people enjoy a common interest, learn something new, and build closer relationships within local communities.
Working with partners, celebrities, a number of charities and the NHS, this includes everything from gardening, crafts, mindfulness to baking and fitness.
This follows a series of initiatives that have already been launched by the John Lewis partnership to support critical rescue workers during this time, from storing a part of hard-to-find and everyday important items in times of low stock levels and opening dedicated cash registers to the installation of a wellness area for medical staff and volunteers at the Nightingale NHS Hospital in London.
