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In the ring of the WWW everyone wants to defeat the rival. To do this, they must keep an eye on the smallest movements of their competitors. What allows you to do that? Web analysis tool.

These tools enable marketers to collect, analyze, and report data from websites. As a result, the web analytics market grew and reached $ 3.01 billion in 2019. According to a recent Mordor Intelligence report, the market is expected to reach $ 7.05 billion with an average annual growth rate of 15.2 percent in 2020-2025. & # 39;

Web analytics and management technologies enable tracking and analysis of data such as number of visits, page clicks and time spent on a website.

In this blog, we give an overview of the best web analytics and management tools you can use to improve your website and maximize your profits. First, let's summarize the basic uses of the most important analysis tools.

Use of web analysis tools

The use of web analysis tools includes data collection and analysis of websites. Today, these tools are used for various purposes, including marketing campaigns, UI / UX improvements, traffic monitoring, web development, and more. Some of the main uses of analysis tools are:

UI and UX improvements

Web analytics tools help you identify pages on a website that get the most or few clicks. Web developers can use the data to optimize the pages, improve navigation and content presentation, and maximize user interaction.

Improve customer acquisition and retention

Web analytics tools also help companies understand customers' needs and provide them with the best experience to drive traffic and ultimately sales. Because winning a new customer can cost five times more than retaining a customer, these tools help you better understand your customers' behavior.

Track customer information

A website receives traffic from a variety of sources and devices, including social media, email, desktops, and smartphones. A web analysis tool analyzes the data traffic and enables companies to adapt their content accordingly. Now that you've understood the key applications of web analytics, here are five key tools you can use to monitor the growth of your website.

1. Google Analytics

If you are on the Internet, you know what Google is. They also know how dependent we are on his tools. Google Analytics is a premium analysis service from Google that offers insights into website traffic. It was launched in 2005 and remains the most widely used analytics package.

These tools from Google can be of great help if you are planning to grow your business or optimize your website. It has a market share of 39.45 percent and is currently used by 54.9 percent of all websites on the Internet.

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Google Analytics generates valuable data about the target group, including age, location and interests. It also provides a breakdown of user activity and how often they visit your site.

The main functions of Google Analytics include:

• Campaign measurement
• User activity
• Custom dashboards
• Keyword references

The wealth of data offered by Google Analytics can be overwhelming, but the simple user interface and ease of use make up for it.

2. CrazyEgg

CrazyEgg is a valuable web analytics tool that helps you make informed website optimization decisions. Site owners can see which users click and how far and how long they have scrolled on a page.

Based on the information, you can customize the design of your website to ensure that your main content is viewed by as many users as possible. Some of the outstanding features of CrazyEgg are:

• Heat Mapping Tool: This distinguishes CrazyEgg from other web analysis tools. With the heat mapping tools, you can visualize the data and see how users scroll, click and interact with your site.
• User Recordings: This feature allows you to track customer trips and how they interact with your website. You can see their mouse movements, navigation and clicks on a product page.
• A / B tests: A / B tests and edits use visitor data and help you experiment with them to improve UX.

CrazyEgg offers a 30-day free trial and four different subscriptions. The basic plan starts at $ 24 a month and goes up to $ 249 a month for the pro version.

3. Insights into page speed

The patience of users with slow websites and apps has decreased significantly over the years. Google reports that 53 percent of users leave a website if it takes longer than 3 seconds to load. So you need a tool to make sure it doesn't happen to you.

Fortunately, you can find out how fast your website is loading using Google's free PageSpeed ​​tool. The tool analyzes the content of your website and offers suggestions to make your website faster.

A website can have slow loading times even with a faster internet connection. Possible reasons for a slow website can be network latency, large files and images as well as poor server optimization. With the PageSpeed ​​tool you can monitor the page speed and optimize the performance of your website.

4. SEMrush

SEMrush is a paid tool Standard SEO tracking functionality. It comes with a social media tracker that analyzes your SEO efforts on digital channels and helps you develop social media and SEO strategies that drive traffic and revenue.

A key feature of SEMrush is the keyword research tool. You can use it to track keywords that send traffic to websites similar to yours. You can also use the data to develop new keywords and strategies that outperform your competition.

SEMrush also performs a competitive analysis and tracks the practices that drive traffic to your competitors' websites. You can also analyze your backlink profile and check quality-related domains. Here is an overview of some key SEMrush features:

• Insights into the audience
• Social media tracker
• Keyword research
• Competitive analysis
• Backlink analysis

SEMrush gives you all the information you need to optimize your website. The monthly subscription to SEMrush starts at $ 99.95 a month, while companies can also choose a premium version for $ 399.95 a month.

5. Clicky

Clicky is the last web analytics tool on our list that offers a wide range of features. The tool enables you to perform real-time monitoring and usability tests in real time. You can also set notifications for important events such as conversions, campaign performance, and signups.

Other lucrative features of Clicky are:

• Heatmaps
• Video analysis
• Twitter analysis
• Uptime monitoring

Clicky offers a 21-day trial version with access to all premium features. It also has a free and paid plan. The paid version starts at $ 9.99 per month for the Pro plan and goes up to $ 19.99 / month for the Pro Platinum plan.

Conclusion

There are many analytics tools you can use to monitor your website. You should carefully analyze your requirements and consider the metrics you want to monitor on your website before choosing a tool. You can also use several tools to get more insight into your website.