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Adapting to virtual life is cool in a way.

You can work in your pajamas and eat a lot
(many) snacks.

On the other hand, there are many
Unforeseen challenges that can arise and do a simple job in the office
something that crashes and burns and temporarily inspires you to throw yours
Computer out the window.

We have both of these experiences.
and although the snacks don't always fix our problems, they do an excellent job
We feel better – if only temporarily.

As companies adapt to virtual life,
We are starting to see patterns in the small businesses that control them
unknown waters.

Here are 6 ways small businesses can adapt to virtual life.

# 1:
They communicate their remote work policies

Just like in marketing, we can never assume that people only know what to do. If you do not clearly state your call to action in your copy, your conversion rates will increase. The same thing can happen if you switch to a remote team.

Show your employees what is expected of them
and what you can expect from any management by creating a quick document
Your remote work guidelines. We definitely don't tell you to force employees
Setting up time recording and watching every movement – this is not a remote control
Labor policy is for. However, a remote policy corresponds exactly to your office guidelines
for work from home. It shows what you need from them to move
the company towards its original goals and what they can expect from you
Return.

# 2:
They are considering how to keep their team up to date

Without lunch break or water cooler
In the conversation, the employees will not be "informed" as easily as they were then
the office. Create a way to inform employees about new tools (e.g.
Zoom vs. Google Hangouts), updated strategies, current status of projects,
etc. is important to keep the train going.

You can create a team update as a Slack Channel with all team members or as a Friday newsletter that is emailed to everyone. At DigitalMarketer we have an internal email newsletter that Ryan Deiss writes weekly and we still have our weekly all-hands meeting. This helps keep all teams up to date – and it's more important than ever right now.

# 3:
You create a positive experience

This is an extremely challenging time
Working personally and professionally under a dark cloud is not ideal for
someone. Employees who are currently dealing with intensive personal experiences
can understandably be excluded from this tip, but for those who can keep working,
You want to do what you can to promote general wellbeing.

For example, create a theme for each zoom
Meeting that takes the pressure to adapt to virtual life so quickly. The
The topic can be to bring a certain object into the chat (e.g. sunglasses,
funny hat or a plant) or put your background on a favorite snack.

While none of it is special
productive – and we understand that – it's not about that. The point is to give yours
Team some relief amidst a lot of global chaos.

# 4:
They create time to update strategies and goals as new messages arrive

The news cycle appears to have a one-day shelf
Life in the moment and our business goals feel the same. A month before,
Our business goals were very different from today. While we are
We adapt to work from home and also adapt to updated strategies
Gates.

Small businesses adapt to virtual life by creating virtual space to update strategies as needed. Zoom meetings with superiors, managers, and executives are currently incredibly important to ensure that everyone knows which goals are still realistic and which need to be postponed.

# 5:
You stay open to new things (regularly)

If you are a company that has adapted
virtual life without a single hiccup – are you invincible? Becoming virtual means
that many new tools will be added to our current tool stack. Some
These tools are very easy to integrate into our current workflows and some of them
They are … a little more challenging.

The key to achieving your business goals while adapting to remote work is the flexibility of the tools that you add to your workflow. Adding new tools is critical, but recognizing one tool won't help you as you hoped, and will switch to another as soon as possible.

# 6:
They create new offers, content and products that meet their requirements
Customers also adapt to virtual life

Part of the adaptation to work from home is
Customize what you're working on. The offers you had planned in your
The email queue may not be as relevant today as it was yesterday.

In order to adapt to a rapidly changing environment, companies focus on adapting their teams, their goals as well as their offers, content and products. For example, DigitalMarketer opened our Lab membership for free in March. In the end we received over 60,000 new lab registrations. We were able to focus on an offering that served our community and are excited to train new marketers around the world without having to worry about paying in fragile times.

Working from home can be a big change
small businesses. While nobody really knows what they're doing,
Companies can lean into the unknown and constantly adapt.

And a full closet with snacks.

Lots of snacks.