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The main characteristic of SEO or search engine optimization is that the techniques and strategies that are in the foreground must constantly evolve and change in order to keep up with the metrics of Google. Google is the smartest search engine out there, and for good reason. The headings are continuously updated so that users can have the best experience. Therefore, as a skilled SEO analyst, you need to be able to keep up with Google's ever-changing metrics and develop your strategies that fit the bill. When talking about the best SEO hacks that can help a website rank on the SERPs, the design and layout of a website play a crucial role. However, you cannot hope to design your blog or website with ideas from the past. As with any other SEO technique, your design must match Google's metrics and follow the trend of the times. With that in mind, we wrote an article to draw your attention to the five best design trends of 2020 that can help you stay ahead of the game and find a decent ranking on the SERPs.

Opt for tailor-made typography:

Gone are the days when designers had to choose from the narrow selection of typography with a prefix. Technology has evolved and given us the gift of innovation, and now designers can customize the typography to their needs. However, this also means that you have to be careful with your decisions. You need to understand the niche in which you work so that you can cut yourself through the competition and better address your target audience. If necessary, get help from experts like SEO Advantage. The SEO agency staff can help you with your project at minimal cost. You need to choose the type of typography that will attract the eyeballs you want and keep users on the website. For example, if you're targeting users for a brand that deals with high-end technology, you may want to choose a typography that is more elegant and nervous.

Think about experimenting with bold colors and designs

Colors are always good for attracting the attention of your desired audience when used properly. This is also the core of color psychology. The turn of the decade gave designers plenty of room to experiment with bold colors and abstract designs that would challenge the brains of the audience and make their creative juices flow. So, if you want the right exposure for your website, it may be time you dare to experiment.

Opt for individual branding:

It's 2020 and you can't hope to succeed in a market with a simple logo. Simplicity may win some races for you, but you need to master the art of minimalism. Graphic designers must therefore try to personalize the brands they work for so that their website doesn't get lost in a bunch of others. The focus on brand identity is not limited to company websites only. Graphic designers need to try to add some personalization to their business videos, business cards and social media handles. These are some ways to create more online presence and get the right attention.

Fill art with design:

Art always serves the greater purpose. And there is no need to mention that graphic designers are artists. 2020 seems like a great time when designers can bring art with their design ideas to something extraordinarily new on the table. You may want to throw your technologically advanced computers overboard to automate designs for you. Record the task manually and outline the elements that you think would look good on the website or blog. You can then use your graphic design tools to complete the project. Bringing art and design together to repeat some elements of your website can work wonders.

Think creatively:

Templates were invented to make it easier for graphic designers. But they have also resulted in website layouts and designs being produced in large quantities. Choosing a template from the choices may work up to a point, but that just gets you into the same rat race and doesn't add anything new to your project. So try to think outside the box and choose the canvas approach if you want to be one step ahead of the curve.

Last words:

In search engine optimization, you need to develop techniques that improve a user's search experience and encourage Google to improve your website's ranking. It is therefore imperative that you approach the domain in the right way and treat your project in such a way that it complies with Google's headings.