Zulu Alpha Kilo creates Covid-19 consciousness marketing campaign known as StayHome
The Zulu Alpha Kilo Campaign urges everyone to rethink Social Visits Please (RSVP).
Zulu Alpha Kilo, an internationally recognized creative agency, is launching an awareness campaign, "Stayhome", by reformatting each country's flag to demonstrate the #StayHome concept, creating patriotic TV spots, and creating social posts that remind us all of social visits Please (RSVP) to rethink).
The creative agency's previous campaigns around the world were praised by Forbes and US trade magazine Ad age Zulu's latest pro bono campaign #StayHome highlights that small but powerful efforts are now crucial to turn the tide in the face of the global pandemic.
The hero image for the # StayHome program is the modified Canadian flag – the maple leaf is replaced by a home. A modified flag of Quebec is also part of the program. However, this goes beyond Canada, so flags have also been created for other countries such as the United States, Mexico, China, Japan, the United Kingdom, Italy, Spain, France, Germany and India.
A number of Canadian and US spots display the flags of each country and you can hear a self-recorded rough demo of "O Canada" and "The Star-Spangled Banner". The spots end with a title that is #StayHome.
Although large public events have been canceled, some people are still sitting on the fence to hold casual gatherings or family celebrations. These animated invitations invite people to rethink the social plans in their calendars and twist the typical "RSVP" language to read "Rethink Social Visits Please". Separate Instagram versions convey a more serious message by explaining how seemingly harmless interactions can be fatal to friends or loved ones.
Creative agencies aren't at the forefront of making life-saving products, but they can help by developing ideas that convey the message: stay home and take it seriously. Encouraging everyone is key, whether it's agencies, brands or consumers. Anyone can take advantage of this open source virus brand that Zulu Alpha Kilo created and implement the # StayHome logos for full use. The creative agency is calling on the entire communications industry to support the rally cry for the country and the world.
Zulu Alpha Kilo has made its # StayHome flag freely available to everyone. The downloadable resources are also available to anyone across the country or around the world who wants to support the initiative. For Quebec they have created a modified fleur-de-lis. Since the # StayHome message is not just for Canadians, but a global plea, Zulu has created a modified American # StayHome flag that is available for friends and colleagues to download across the border, in the hope that other countries will Follow the example.