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ZALORA brings new measurement capabilities to manufacturers in Asia

ZALORA offers brands in Asia new measurement functions

ZALORA works with The Trade Desk to integrate attribution across Asia

ZALORA, Asia's online fashion destination and winner of the World Branding Awards, and The trade desk, a global advertising technology platform, has agreed to collaborate on attribution integration across Asia. Attribution integration enables participating brands that sell on ZALORA to measure the conversions and sales value generated from advertising campaigns delivered through The Trade Desk.

ZALORA is an online shopping destination for millions of fashion consumers in Singapore, Indonesia, Malaysia, the Philippines, Hong Kong and Taiwan. ZALORA offers an extensive collection of international and local top brands as well as in-house labels for clothing, shoes and accessories for men and women.

As part of the partnership, ZALORA can log the assignment for every consumer who displays or clicks on an advertisement before buying the brand from ZALORA. This means that eligible brands may be able to optimize their campaigns that run on The Trade Desk while they are running.

“The partnership between ZALORA and The Trade Desk opens up many opportunities for us and our brand partners. In this way, we can provide brands with data to optimize campaigns and reach more relevant customers. This also means that ZALORA customers get an improved product discovery experience as they go through the catalog. Data is the most important resource and the most important tool for e-commerce and advertising. We are pleased about this demand-side platform partnership with The Trade Desk. Said Jo Bjordal, Chief Marketing Officer of the ZALORA Group.

"ZALORA has been a leader in e-commerce since its launch in 2012," said Mitch Waters, senior vice president of Southeast Asia, Australia and New Zealand, The Trade Desk. "Given our shared focus on measurement, ZALORA is the perfect platform to demonstrate the integration of e-commerce and data-driven advertising through conversions and sales value."

The integration provides eligible brands with the ability to understand ZALORA users' buying routes and match their online sales to ads placed through The Trade Desk. Participating brands can access this measurement solution through their The Trade Desk account.

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