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United Kingdom – YouGov has fully acquired Sydney-based data insights consultancy Faster Horses for an undisclosed number.

Founded in 2014 by Veronica Mayne and Peter Fair brotherFaster Horses has 20 employees in offices in Sydney, Perth, Canberra, Melbourne and Brisbane.

The company operates across industries, including energy, telecommunications, Travel and Tourism, Health and Elderly Care, Manufacturing, Real Estate and Government.

After the acquisition, the company will initially keep its name before moving under the YouGov Australia umbrella. Mayne and Fair brother stays with Faster Horses.

The company currently uses third-party panel providers but will migrate its research to YouGov as part of the acquisition and will also help bring the YouGov Safe cross-device tracker and data marketplace to the Australian market.

Stephan Shakespeare, YouGov CEO and Co-Founder (pictured), said, “We are excited to integrate Faster Horses into YouGov as we continue to invest in growth in line with our strategy. Australia is an important and fast growing market for us and this acquisition will increase our market presence.

“With his belief in the power of online data and his tremendous success over the past few years, Faster Horses is a perfect match for us. This acquisition will allow us to better serve customers both in Australia and around the world. ”

Veronica Mayne, co-founder of Faster Horses, added, “We share a strong cultural affinity with YouGov, who has long been a world leader in innovative online research and analysis. Our current and future customers in Australia and 59 markets around the world will benefit greatly from YouGov’s high quality proprietary panel. ”