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DUBLIN, April 13, 2021 / PRNewswire / – The report, “Digital Marketing Software Market: Global Industry Trends, Share, Size, Growth, Opportunities, and Forecast 2021-2026” has been added to ResearchAndMarkets.com’s offering.

The global digital marketing software market reached a value of $ 48.3 billion in 2020. Digital marketing is a diverse approach to promoting brands, goods and services through the internet and electronic media. It relies on various channels such as instant messaging (IM), social media platforms, websites and mobile applications to improve customer engagement. It is generally done using software that can generate reports and analysis, create landing pages, and perform other types of promotional activities. Digital marketing software also helps to reach target audiences and build brand loyalty.

The rapid digitization in various business areas combined with the increasing focus on expanding the global reach of consumers is one of the key factors for market growth. That being said, with the proliferation of the internet, the rise in smartphone sales, and the growing influence of social networking sites, companies are using digital marketing strategies to analyze consumer behavior and preferences in real time. This further helps to improve the possibilities for marketers to offer tailor-made solutions and to strengthen their customer relationships.

Since digital marketing enables inexpensive access to a mass audience, it is also gaining in importance for small and medium-sized enterprises (SMEs) worldwide. In addition, retailers are using location-based advertising to provide consumers with personalized updates on offers, discounts and new products, which further contributes to market growth. In addition, due to the coronavirus disease (COVID-19) outbreak and the resulting lockdowns by governments of various countries, the demand for online shopping and entertainment services is increasing around the world. As a result, several companies are shifting towards e-commerce channels to sell their products and employing digital marketing strategies to promote their goods and services remotely. For the future, the publisher expects the global market for digital marketing software to grow rapidly over the next five years.

Competitive landscape:

The report has also analyzed the competitive landscape of the market with some of the key players being Act-On Software Inc., Adobe Inc., Hewlett Packard Enterprise Development LP, HubSpot Inc., IBM Corporation, Microsoft Corporation, Oracle Corporation, and Salesforce. com Inc., SAP SE and SAS Institute Inc.

Key questions answered in this report:

• How has the global market for digital marketing software developed so far and how will it develop in the coming years?
• What is the impact of COVID-19 on the global digital marketing software market?
• What are the main regional markets?
• What is the division of the market based on the solution?
• What is the division of the market based on service?
• How is the market divided by type of deployment?
• How is the market divided based on company size?
• What is the division of the market based on final consumption?
• What are the different phases in the industry value chain?
• What are the main driving factors and challenges in the industry?
• How is the global digital marketing software market structured and who are the main players?
• How strong is the competition in the industry?

Main topics covered:

1 Introduction

2 Scope and methodology
2.1 Aims of the study
2.2 Stakeholders
2.3 data sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market estimate
2.4.1 Bottom-up approach
2.4.2 Top-Down Approach
2.5 Forecast method

3 Summary

4 Introduction
4.1 Overview
4.2 Major industry trends

5 Global Digital Marketing Software Market
5.1 Market overview
5.2 Market performance
5.3 Effects of COVID-19
5.4 Market forecast

6 Market division according to solution
6.1 Customer relationship management (CRM)
6.1.1 Market trends
6.1.2 Market forecast
6.2 Email Marketing
6.2.1 Market trends
6.2.2 Market forecast
6.3 Social Media
6.3.1 Market trends
6.3.2 Market forecast
6.4 Search engine marketing
6.4.1 Market Trends
6.4.2 Market forecast
6.5 Content management
6.5.1 Market trends
6.5.2 Market forecast
6.6 Marketing Automation
6.6.1 Market trends
6.6.2 Market forecast
6.7 Campaign Management
6.7.1 Market trends
6.7.2 Market forecast
6.8 Others
6.8.1 Market trends
6.8.2 Market forecast

7 Market division by service
7.1 Professional services
7.1.1 Market Trends
7.1.2 Market forecast
7.2 Managed Services
7.2.1 Market trends
7.2.2 Market forecast

8 Market division by type of provision
8.1 On site
8.1.1 Market trends
8.1.2 Market forecast
8.2 Cloud-based
8.2.1 Market trends
8.2.2 Market forecast

9 Market division according to company size
9.1 Large Enterprises
9.1.1 Market trends
9.1.2 Market forecast
9.2 Small and medium-sized enterprises (SMEs)
9.2.1 Market trends
9.2.2 Market forecast

10 Market division according to end consumption
10.1 Media and entertainment
10.1.1 Market trends
10.1.2 Market forecast
10.2 Manufacturing
10.2.1 Market Trends
10.2.2 Market forecast
10.3 Retail
10.3.1 Market Trends
10.3.2 Market forecast
10.4 BFSI
10.4.1 Market Trends
10.4.2 Market forecast
10.5 Information technology
10.5.1 Market Trends
10.5.2 Market forecast
10.6 Healthcare
10.6.1 Market Trends
10.6.2 Market forecast
10.7 Others
10.7.1 Market Trends
10.7.2 Market forecast

11 Market breakdown by region
11.1 North America
11.2 Asia Pacific
11.3 Europe
11.4 Latin America
11.5 middle East and Africa

12 SWOT analysis
12.1 Overview
12.2 strengths
12.3 weaknesses
12.4 possibilities
12.5 Threats

13 Value chain analysis

14 Porter’s Five Forces Analysis
14.1 Overview
14.2 Bargaining power of buyers
14.3 Bargaining power of suppliers
14.4 Degree of Competition
14.5 New Entrant Threat
14.6 Substitute Threat

15 Price Analysis

16 Competitive Landscape
16.1 Market structure
16.2 Key Players
16.3 Profiles of the main actors
16.3.1 Act-On Software Inc.
16.3.1.1 Company overview
16.3.1.2 Product portfolio
16.3.2 Adobe Inc.
16.3.2.1 Company overview
16.3.2.2 Product portfolio
16.3.2.3 Finances
16.3.2.4 SWOT analysis
16.3.3 Hewlett Packard Enterprise Development LP
16.3.3.1 Company overview
16.3.3.2 Product portfolio
16.3.3.3 Finances
16.3.3.4 SWOT analysis
16.3.4 HubSpot Inc.
16.3.4.1 Company overview
16.3.4.2 Product portfolio
16.3.4.3 Finances
16.3.5 IBM Corporation
16.3.5.1 Company overview
16.3.5.2 Product portfolio
16.3.5.3 Finances
16.3.5.4 SWOT analysis
16.3.6 Microsoft Corporation
16.3.6.1 Company overview
16.3.6.2 Product portfolio
16.3.6.3 Finances
16.3.6.4 SWOT analysis
16.3.7 Oracle Corporation
16.3.7.1 Company overview
16.3.7.2 Product portfolio
16.3.7.3 Finances
16.3.7.4 SWOT analysis
16.3.8 Salesforce.com Inc.
16.3.8.1 Company overview
16.3.8.2 Product portfolio
16.3.8.3 Finances
16.3.8.4 SWOT analysis
16.3.9 SAP SE
16.3.9.1 Company overview
16.3.9.2 Product portfolio
16.3.9.3 Finances
16.3.9.4 SWOT analysis
16.3.10 SAS Institute Inc.
16.3.10.1 Company overview
16.3.10.2 Product portfolio
16.3.10.3 SWOT analysis

Please visit https://www.researchandmarkets.com/r/t476o4 for more information on this report

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