Why Native Companies Ought to Use Geofencing Advertising
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Wondering how a geofencing marketing strategy can help you increase leads and sales? Want to know why geofencing marketing is perfect for your local business?
Why your local business needs a geofencing strategy
There are several reasons for using geofencing marketing strategies for local business growth. One of those reasons is that mobile marketing has become commonplace among marketers regardless of the industry.
According to a recent report, mobile gadgets accounted for nearly 55% (over half) of global web traffic in the first quarter of 2021. In addition, consumers spend the majority of their time online using mobile applications.
Experts estimate that the time users spend with mobile apps every day will reach 227 minutes per day in 2022. That is reasonable enough to determine that geofencing marketing is an essential marketing strategy that your business should be using.
The benefits of geofencing marketing
While there are more than enough benefits to using this digital marketing tool, I just want to highlight a few of them.
Tailored customer offers
Geofencing marketing is notable because it enables you to collect data from consumers and use the information to better serve them. How? The data you collect enables you to personalize your marketing message and product or service offerings according to the needs of the buyers.
It gives you data about your customers and details about products or services that interest them. So when you put all of this information together, you will address their problems and come up with tempting offers to increase your ROI.
Increase foot traffic and sales
Just like Google My Business (GMB) can improve local SEO rankings, a geofencing strategy can increase your visibility in local search. Why? This is because this business model is a location-based marketing tactic that allows you to push notifications to buyers in a defined location.
As a result, you can send notifications through:
- New products arrived
- Special offers
- Discount goods and more
These marketing measures help to attract more customers and prospects for your company and to increase leads and sales.
Better customer orientation
Geofencing is also beneficial because it helps you target customers in specific locations with relevant marketing messages and offers at the best times. The software also offers you the option of filtering your goals using special targeting functions. In addition, you can only send your marketing content, offers and advertising campaigns to your target market.
Other advantages of geofencing growth hacking are:
- Better data collection
- Personalized customer experience
- Pay off efficiently
How to Use a Geofencing Strategy to Increase Retail Sales
As you can see, geofencing marketing techniques can help you connect with your target customers, drive traffic – and build customer loyalty.
By adapting your offers and targeting consumers based on customer information, you will increase your business significantly. However, let’s think about how you can use geofencing marketing to increase ROI.
1. Target buyers in the vicinity of your business with geofencing
Using geofencing to target buyers in your area is an efficient way to increase brand awareness, increase customer traffic and increase sales. Therefore, use the tool to target potential customers who live and work within your geofencing boundary.
Send them notifications of new products, specials, and more. This increases leads and sales.
2. Use push notifications to share the brand story and build trust
Another effective way to drive traffic and increase sales in your local store is to share your brand story. Brand storytelling helps you connect better with local customers and build trust. Stories give consumers an insight into your company’s culture and thus create credibility.
You can also send push notifications on blog content to help potential customers learn more about your business. Some local business owners overlook this strategy because they believe that a local brand doesn’t need a blog.
On the contrary, the combination of blogs and push will scale your business faster than you can imagine. This approach is crucial as not all consumers buy on the first visit. Hence, it would be helpful if you nurture them to qualify as leads.
You can achieve this goal by regularly sending updates on your latest blog articles. This can be content about new products or services, upcoming events, or special offers. Whatever content you share from your blog should, however, be in harmony with your branding goal.
Also, the articles need to be informative and compelling enough to get readers to take action. To do this, you may need to do subsidiary research to establish facts and build your credibility. So use marketing content to nurture and qualify as leads and paying customers.
3. Benefit from the customers of the competition with the geofencing strategy
As mentioned earlier, geofencing allows you to position your virtual fence around competitors’ businesses and send marketing campaigns accordingly. The advertising campaigns you send will help you attract your competitors’ customers to your local business.
This digital marketing tool will help you achieve this goal by targeting customers of your direct competitors. That is, buyers buying the same products that you sell from other shopkeepers.
Geofencing Marketing allows you to send special offers and other notifications on promotional campaigns to attract consumers to your local brand. It will help you increase sales dramatically.
4. Use geofencing to attract buyers who visit other businesses
This step is similar to the technique above. But in this case you don’t want to attract buyers from your direct competition. Instead, you target customers of your indirect competitors. What I mean?
For example, let’s say you run a car wash or car wash service center and you have several auto mechanics in your area who specialize in car repairs. They are your indirect competitors. It is very likely that after car repairs, customers will want to clean / wash their cars before going home.
In other words, let’s say you sell shoes and there are retailers near you that sell clothes. These are your indirect competitors. Consumers who update their wardrobes frequently are likely to receive new shoes that match the clothing. Here’s how you can use geofencing to bring them to your local business.
Top geofencing platforms
Many digital platforms offer notable geofencing services. You can use their services to quickly scale your local business. Hence, here are some of the best geofencing platforms for you:
- Push labyrinth
- Reach locally
- Dealer strong
How does geofencing work?
Geofencing may seem complicated, but it’s a straightforward marketing technique with fantastic ROIs. This allows you to stand out from the competition and outperform. So how does it work?
This is how geofencing works:
To illustrate, you have a physical business around you with local competitors. In this case, you have intense competition and need to outsmart them to increase sales. But how? Geofencing marketing plays a crucial role here.
You can use a geofencing strategy to manage consumers in your area. How? You can easily achieve this goal by creating a virtual fence in these places.
Once set up, anyone with a smart device living or entering your defined area of virtual fencing will be automatically added to your email list. Therefore, for the next 30 days, email subscribers will receive regular marketing communications and offers via ad notifications.
This marketing hack gives you an edge over your competitors. That’s because you can set up your geofencing marketing tool near or near their location and attract their customers to your shop.
The process also allows you to schedule a time when your notifications will appear on consumers’ mobile apps and websites. This way you will generate leads and increase sales.
Are you ready to use geofencing?
According to consumer insights, geofencing can help you build your local presence and grow your business quickly with data-driven advertising campaigns.
The tool helps you:
- Build brand awareness
- Increase local traffic
- Increase leads
- Optimize sales
So use a geofencing system to build a virtual fence and market potential customers within your virtual boundaries. Comment below and let us know about your geofencing experience.
Moss Clement is a blogger and freelance writer who delivers quality content through writing services such as: blog post writing, article writing, ghostwriting, etc.