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Asia Pacific Agencies and Campaigns have had significant presence – and advances – in the Warc 2021 Rankings released today (November 30). The listing, which brings together the world’s most awarded campaigns and companies for creativity, effectiveness and media excellence, has made agencies and brands from APAC, especially from China, Southeast Asia, Australia and New Zealand, shine.

According to a list of the top three in each category made available to the media (see here for the full leaderboard, available to Warc members), some outstanding APAC performers were among the “Naming The Invisible By Digital Birth Registration” campaigns (for Telenor by Ogilvy Islamabad), ‘I’m Drinking It For You’ (for DB Export by Colenso BBDO Auckland / Carat Auckland / Red Star Auckland) and ‘Michelin Impossible’ (for KFC by Ogilvy Sydney).

Naming the invisible through digital birth registration

In terms of agency performance in APAC, Mindshare Shanghai rose to the top spot in the Media 100, well behind the second-placed MediaCom Connections Tel Aviv in terms of points. But maybe the real story was Mindshare Ho Chi Minh City, which shot up from 15th to third place.

In the actual 100, it was agencies from ANZ who had the say, with Colenso BBDO Auckland and BMF Sydney being the newcomers in second and third place in the list of creative agencies. Affinity Sydney ranked second on the list of digital / specialty agencies and Carat Auckland ranked third among media agencies.

In the Creative 100 – where David Miami Ogilvy shot from 23rd to first – APAC drew a gap. Two Burger King campaigns were the stars of the show.

These annual rankings are compiled by Warc by combining the winning lists from the industry’s major global and regional awards – as determined by the Warc Rankings Advisory Board and a global industry survey – and using a proprietary three-tier method.

Due to the pandemic, the publication of the full Warc ranking for 2021 has been postponed from the first quarter to now. The 2022 edition will return to a Q1 release.

The full list of the top three finishers released to the media follows (APAC Work and Agencies in bold):

Creative 100

Campaigns

1. Moldy Whopper Burger King INGO Stockholm / DAVID Miami / Publicis Bucharest

2. Stevenage Challenge Burger King DAVID Madrid / DAVID Miami

3. The EVA initiative · Volvo · Forsman & Bodenfors Göteborg · 272.1 points

Brands

1. Burger King

2. IKEA

3. diesel

Advertisers

1. Restaurant Brands International · Canada

2. Anheuser-Busch InBev Belgium

3. IKEA Sweden

Agencies

1. DAVID Miami Ogilvy

2. Impact BBDO DubaiBBDO worldwide

3. Publicis Milan · Publicis worldwide

Networks

1. Ogilvy

2. BBDO worldwide

3. DDB worldwide

Holding companies

1. WPP

2. Omnicom group

3. Interpublic group

countries

1. United States of America

2. United Kingdom

3. Brazil

Media 100

Campaigns

1. Rabbi Bot Always MediaCom Connections Tel Aviv / ACW Gray Tel Aviv / GO Digital Marketing Netanya

2. The Shape of the Story · Hulu · UM Los Angeles

3. Naming the invisible through digital birth registration · Telenor · Ogilvy Islamabad

Brands

1. MC Donalds

2. Nike

3. always

Advertisers:

1. Unilever · Netherlands / Great Britain

2. Procter & Gamble · USA

3. The Walt Disney Company · USA

Agencies

1. Mindshare Shanghai · Mindshare worldwide

2. MediaCom connections Tel Aviv · MediaCom

3. Mindshare Ho Chi Minh City Mindshare worldwide

Networks:

1. Mindshare worldwide

2. MediaCom

3. IPG media brands

Holding companies

1. WPP

2. Omnicom group

3. Interpublic group

Countries:

1. United States of America

2. United Kingdom

3. China

Effective 100

Campaigns

1. I’ll drink it for you DB Export Colenso BBDO Auckland / Carat Auckland / Red Star Auckland

2. Can’t touch this · Cheetos · Goodby Silverstein & Partners San Francisco

3. Michelin impossible · KFC · Ogilvy Sydney

I drink it for you

Brands

1. MC Donalds

2. KFC

3. Coke

Advertisers:

1. Unilever · Netherlands / Great Britain

2. McDonald’s USA

3. The Coca Cola company

Creative agencies:

1. FP7 McCann Dubai · McCann Worldgroup

2. Colenso BBDO AucklandBBDO worldwide
3. BMF Sydney · Enero Group

Digital / specialist agencies

1. Ingage Istanbul · Group M

2. Affinity sydney

3. Tribal Worldwide Bogotá DDB Worldwide

Media agencies

1. Carat London · Dentsu International

2. Mindshare Istanbul Mindshare Worldwide 56.8 points up from # 4

3. Carat Auckland · Dentsu International

Networks:

1. McCann Worldgroup · Interpublic Group

2. BBDO Worldgroup · Omnicom Group

3. Dentsu International

Holding companies

1. WPP

2. Omnicom group

3. Interpublic group

Countries:

1. United States of America

2. China
3. India