Twitter’s Vacation Purchasing Traits Might Enhance Your Subsequent Advertising and marketing Marketing campaign / Digital Data World
Digital marketing often requires you to grapple with trends on social media platforms as it can potentially add significant visibility to your campaign if you think about it. Twitter is one of the most popular social media platforms in the world. When Facebook, Instagram, and WhatsApp went down, Twitter was where people gathered to learn more about what was going on.
With all of this said and now out of the way, it’s important to note that Twitter has released data on Christmas shopping trends that could come in handy during the upcoming Christmas shopping season if many brands were trying to get people to to try out their wares. Twitter worked with AdAge to compile this data, and there are some changes in consumer behavior that could only be noticed on a platform where people are often free to express their unfiltered thoughts.
One of the trends that was noticed was people planning a little earlier, taking all things into account and taking all things into account. This makes a lot of sense considering that this may be the first real Christmas season consumers can take advantage of after the previous one was more or less ruined by the coronavirus. Bans and other restrictions made it all but impossible to do Christmas shopping last year, so obviously people would be looking forward to getting a head start this year.
Another trend that has been noticed is a greater focus on fashion. Life during lockdown often involves people only wearing their house clothes, so it was inevitable that they would really look forward to getting dressed. Work from home is also ending as some offices begin bringing employees back to work away from home. That means several people would be looking for clothes that are suitable for an office setting, which they haven’t had to do in a long time, and that would be more affordable during the Christmas shopping season.
All of these trends can definitely come in handy when planning a year-end marketing campaign, and that means you should look at these trends and see which ones apply to you. Twitter offers deep insights into the minds of consumers and is a resource that can prove to be fruitful overall.
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