Trident Gum unveils marketing campaign for these teeth-clenching moments

Trident Gum Chew Through campaign

Trident Gum uses the everyday inconveniences of life to offer a new perspective on how to "chew" through

Trident Gum has launched their latest campaign, "Chew Through," which focuses on experiencing the tense moments in life by offering a little fresh support when it's needed most. Life is full of everyday inconveniences that can take you away from the game. From monthly bills to commuting to work, in these everyday moments you can look for a way to "chew through" the little stress points of life.

One moment that consumers may have to chew through is their daily commuting. As part of her latest campaign, Trident Gum is appearing in select U.S. cities to take on major commuter destinations, including the Clark and Lake subway station in Chicago, the Cecil B. Moore station in Philadelphia, and various transit stations in Atlanta Reminding commuters of Chew with everyday nuisance that could include passengers, crowded trains, and the upcoming workday.

The sugar-free chewing gum brand will be on-site to distribute free samples of its most sought-after flavors and show busy travelers how Trident chewing gum can help them start their day on the right track. In addition, Trident is supporting this campaign with a new TV motif depicting a carpool operator and the various moments during his working day, digital advertising and ongoing "chow through" social content.

"When you find your freshness again and adjust to the positive moments in life, tensions around the world feel easier to deal with," said Iryna Shandarivska, Senior Category Director at Mondelēz International. "We hope to bring a welcome boost of freshness to our fans' everyday lives through the" Chew Through "campaign."

To better understand which situations are most unfavorable and how consumers are addressing these moments, the brand conducted a national survey of 1,000 adults in the United States, focusing on cities such as New York City, Atlanta, Chicago and Philadelphia.

National survey data include:

  • Three out of four (76%) say the day goes too slowly when they're not busy, and half (50%) say they would hesitate if their day wasn't overcrowded.
  • The greatest moments of stress among the adults surveyed are thinking about paying bills (62%), thinking about the future (62%), extremely slow internet (54%) and thinking about what they should do (52 )%).
  • 45% of adults surveyed feel they are constantly on the ball and have no break, with millennials more likely to say so (61%).
  • Stress is not the only thing: half say they are nervous when they think about the future (55%), make big purchases (55%) and pay bills (54%).
  • 9-in-10 (87%) agree that deleting something from their to-do list is really satisfactory, with Baby Boomers (91%) and Gen X (89%) more likely than millennials (80 %) find that they are deleting something from their to-do list really satisfactory.