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Behind Ryde’s ‘prudent and even handed’ advertising and the ‘holy grail’ of phrase of mouth
Singapore-based mobility app Ryde Sharing has certainly made a name for itself since it was founded in 2014. In September, the company reported that it has organically grown its user base by over 300% since early 2020 and has also kept over 13,000 active motorists in Singapore. At the same time, it was rebranded, with
It’s Simply Advertising: You Can Cease Utilizing the Phrase “Digital” Now
Imagine your marketing efforts led to a $3 billion contract for your company. What would that campaign look like? Would it be full of Super Bowl ads, massive postcard mailing campaigns, TV commercials, billboards, and magazine spreads? Would the message be conceived by a genius of marketing methodology, a pillar of the advertising industry who