How Digital Twins will pave the way in which for advertising and marketing and retail, Advertising & Promoting Information, ET BrandEquity
Picture for representation purposeA report by Red Labs, a part of Rediffusion, explores the applications of digital twins across various sectors of business, including marketing and retail. The report borrows IT major IBM’s definition of digital twins as ‘… a virtual representation of an object or system that spans its lifecycle, is updated from real-time
