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With this column always appearing at the beginning of the week, it was disturbing to come across an academic study the other day which indicated that Mondays are the rudest workers on Mondays. More specifically, the newspaper’s European authors found that on average, people are rudest on Mondays and become more polite as the week
Brands that have invested in their long-term health during the pandemic will thrive, but marketers need to better link the case for investment to business results if they are to secure funds, says Margaret Jobling, CMO of NatWest Group. The companies that have invested in building their brands and the relevance of their products will