In 2017, the European Court of Justice (ECJ) announced that Coty, the US beauty group, did not violate competition laws by banning a German retailer from selling Coty products on Amazon.de, the German Amazon website. In Europe, luxury products can only sell their products to those “stores that maintain their luxury image,” reported the Financial
(MENAFN – America News Hour) Insights-as-a-Service refers to a cloud-based service that provides enterprise organizations with insights and also helps provide the specific steps required to use these insights to achieve business goals . Insights-as-a-Service is very different from SaaS (Software as a Service), so SaaS only offers analytics and insights, while Insights-as-a-Service offers action
To achieve social media marketing success, you must build a sound marketing strategy, which is a complex task composed of many different facets. Today’s post is designed as a comprehensive summary of elements necessary to plan for social media marketing success.Your first task, if you’ve never built a marketing strategic plan before, is to review
In addition to visual and acoustic brand strategies, Mastercard has also embarked on a journey to develop the sense of taste. The taste is very closely related to the original brain. It affects consumers quickly. For the most part, people tend to like or dislike a taste right away. And if they don’t like something
Entrepreneurs should understand the big differences between a digital marketing strategy and a digital marketing plan – that was the message of our latest webinar, sponsored by Purpose Media.Ellie Buckle, Head of Digital and Strategy at Purpose Media, spoke in depth about how companies should develop a digital journey.She said, “Digital marketing is more necessary
DALLAS – (BUSINESS WIRE) – VMG Health, the leader in full-service healthcare transaction advisory and advisory services, is pleased to announce the acquisition of Health Care Futures, a business strategy and consulting firm with offices in Minneapolis and Chicago. The transaction was recently closed and the two companies will be fully integrated in the first
It has become popular to talk about brand in relation to a story. Let’s be as clear as possible, a brand is not a story. If so, it will be created using William Burroughs’ Cut Up Method. What do I have against stories? Nothing, it’s just that they don’t fit how we need to look
Have you been looking for new ideas on how to expand your content marketing strategy? Do you feel like your digital marketing strategy has been stagnating for a while? Technology has influenced all areas of our lives, including writing and content marketing. How exactly is technology disrupting content marketing? We will see! Technology versus creativity
