Tag: sophistication

Schweppes ‘Here is to Character’ campaigns progress into sophistication

The Schweppes campaign approaches the topic of growing up with fresh eyes and shows a subtle, refined and surprising transition to maturity and sophistication. Schweppes is the oldest brand in its beverage category – it dates back to 1783. The beverage has several characteristic properties, including its pungent and bitter-sweet taste, its bubbly texture and