VIDEO: Are you simply promoting or fixing an issue? #branding101 #brandstrategy #brandbuilding #brandingtips

When workers at the Norsk Hydro PVC plant in Stenungsund on the west coast of Sweden came to work early one morning in 1996, a young man in orange overalls was chained to the factory gates as if crucified. Journalists and television teams were already there. This was just one of many measures Greenpeace took