Albertsons Faucets Scent Advertising to Drive Gross sales
Grocery giant Albertsons is expanding ad opportunities for consumer-packaged goods (CPG) brands to include new sensory experiences. The grocer’s stores in the Chicago and New Jersey areas will pipe in the smell of freshly baked cheesecake near designated coolers selling Philadelphia Cream Cheese, per a recent Kraft Heinz announcement. The limited-time initiative lasts through the
