Restoring Model Relevance: Nestlé Nespresso
There is a very interesting story in The Guardian about Nespresso, Nestlé's espresso machine with its colorful, elegant foil coffee capsules. The article traces the history of Nespresso from its innovative origins to its current situation, dubbed "trundling on" without the sophisticated boast of its early days. The author wonders if the branded Nespresso business