Tag: Putting

Placing individuals on the coronary heart of digital advertising and marketing

September 8, 2021 10:00 am   Digital Marketing   Poetic   Comments
Put people at the center of the digital marketing image

Andrew Addison, CEO of Purple Square, explains the importance of putting people at the center of digital marketing Martech has to be an enabler, not a driver. Marketing automation has been driving digital marketing for decades, helping companies personalize campaigns and deliver the right messages to the right people. However, for effective marketing, it is

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