The PPS is returning to London this May, LIVE and in-person! The Programmatic Pioneers Summit is to return, taking place LIVE and in-person at the Tower Hotel in London this May 24-25. The Programmatic Pioneers Summit is an inspirational and interactive event, with the brilliant opportunity to heart directly from 70+ programmatic media experts from
The marketing industry’s Cross Industry Programmatic Taskforce has unveiled the first stage in its strategy to address the lack of transparency in the programmatic advertising supply chain. Branded “great news for advertisers”, the launch marks a “significant step forward” following the stark findings of the ISBA Programmatic Supply Chain Transparency Study in May 2020. The
Mobile Marketing speaks with Adnami Commercial Director UK Steph Miller about the future of the ad tech industry, the boom in programmatic advertising and the importance of future-proof advertising strategies with high-impact advertising formats. Mobile Marketing: What Are Some Of The Biggest Myths About High Impact Advertising?Steph Miller: Digital advertising is usually used lower down
The process of real-time bidding, which involves buying an ad inventory for the company and promoting it to specific users in specific contexts, is known as programmatic marketing. This leads to hyper-targeted, highly effective ads. The digital players are facing tough competition to lure customers to the online platform if they are not familiar with
