VIDEO: Steps for a Value Efficient Advertising Technique and their outcomes #marketingtips #marketingstrategy
Measuring The Enterprise Outcomes Of Function
One of the most sophisticated methods I’ve come across for measuring end-state outcomes related to purpose was with the EY organization (leave accountants to take the lead in this area). The company defined its purpose as “building a better world of work” and coupled it with an “ambition” of delivering “long-term value as the world’s
The Metrics That Will Enhance Advertising Outcomes
PHOTO: William Warby | spray out We have all gone through a lot of changes in the past 18 months. People question important principles of life – their schooling, how and where they work, what they spend their free time with, where they live and much more. Questions have also arisen from a business perspective
