Some predict that using the blockchain to record the ownership history of an item will eventually become much more widespread and revolutionize the way we think about property. (Representative image)NFTs have sometimes been sold online for astronomical sums, with big companies now joining the craze as the tokens find their way into everything from the
At Boeing Co’s Factory of the Future, immersive 3-D engineering designs are connected to robots talking to each other as mechanics around the world use Microsoft Corp. HoloLens headsets. It’s a snapshot of an ambitious new Boeing strategy to unite its sprawling design, manufacturing and flight service operations into a single digital ecosystem – in
A manager of Port Adelaide Football Club has been named Managing Director of News Corp for South Australia, while a new editor has been named for the Saturday Advertiser and the Sunday Mail. Melissa Librandi (inset) has been named Chief Executive Officer of News Corp for South Australia. Melissa Librandi, Port Adelaide General Manager Marketing
White Rivers Media, an integrated creative digital agency, has taken over the digital mandate for the jewelry brand Reliance Jewels.The brand’s digital wing is now led by White Rivers Media. In this partnership, White Rivers Media aims to curate and create knowledge-driven digital communication that resonates with its target audience and causes an effective upheaval
This image is for illustration purposes only. (Image courtesy: iStock)This year, more than half of the country’s smartphone consumers bought their devices online, compared with more than a third last year, a new report reveals.According to Counterpoint Research’s Market Lens report, the affordable premium and premium segments became more active in 2021, with 15 percent
Representative pictureMavenistic, the D2C ecommerce growth agency, has received the mandate from Kapiva to manage its D2C customer experience and ecommerce aggregation strategies. Mavenistic will work to streamline the e-commerce buying processes for Kapiva by leveraging its design and usability skills. The mandate aims to provide Kapiva consumers with an exceptional shopping experience and improve
A new report from the American Institute of Architects found that corporate marketing is still underutilized by American architecture firms. The result is part of the newly published report on technology, culture and the future of the architecture firm, which examines the influence of technology adoption on workflows and profitability in US practices. The 69-page
Mumbai: Yellophant Digital, an alliance of Merge Infinity Global, has taken over the mandate for CarBoli, an online portal for the sale of used cars. The agency will manage the brand’s 360-degree digital presence, ranging from social media creatives and digital campaigns to media and innovation. CarBoli is a user-friendly online platform where people can
Glamyo announces “Surgery ka Naya address” digital campaign.The healthcare startup Asset Light Glamyo Health has announced a digital campaign entitled “Surgery ka Naya address”. The campaign aims to present its brand ambassador Rajat Kapoor.The campaign aims to raise awareness of elective surgery and position Glamyo Health as a brand that is expert in the treatment
Impact of 5G on digital advertising in India.By Vasuta Agarwal“Power and speed be hands and feet” – this quote from Ralph Waldo Emerson, the great American essayist and philosopher, is the first thing that comes to mind when I talk about the emergence of 5G in India and how brands, marketers and media and Tech
