Tag: MSC

How AI helps MSC Industrial Provide fine-tune its advertising and marketing

RichBonfiglio-MSCIndustrialSupply

MSC Industrial Supply Co., a metalworking and maintenance, repair, and operating (MRO) product distributor, generates approximately 60% of its total sales of more than $ 3 billion through e-commerce. To support its steady stream of customers, the company has partnered with its digital marketing agency and Google Inc. to incorporate artificial intelligence into its paid