VIDEO: The Energy of Personalization: A Mini Story #digitalmarketing #marketingtips101 #marketingtips

Alex McLean Mini Marketing Director Alex McLean has been promoted to General Manager of BMW Marketing, as the automobile brand wants to raise awareness of its electrified and increasingly technically powered vehicles. McLean has been with the BMW Group since 2013 and worked for the Mini brand in various functions, including Retail Marketing Specialist, CRM