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Attending to the meat of the matter, Advertising and marketing & Promoting Information, ET BrandEquity

Licious.  (Image courtesy: Licious website)

Licious. (Image courtesy: Licious website)There is no doubt that D2C is the reigning buzzword among businesses with new age players, and legacy companies alike dabbing in the model. While digital native and bootstrapped startups may have pioneered the model in recent years, the proliferation of D2C companies has meant a fast cluttering market, even in