PHOTO: Jody Hong Films Towards the end of last year, my LinkedIn timeline was inundated with executives emphasizing the importance of continued learning and upskilling, and sharing the shiny new certifications they had earned. I don’t know if this sudden excitement is because LinkedIn’s algorithm decided I’m interested, or if a significant increase in people
Daniel Owen is CEO of The Armstrong Partnership, an independent B2B marketing agency that works with leading industrial brands. I recently spoke with Daniel about his role, how B2B marketing has evolved since the pandemic, and how brands can best leverage new technology and storytelling trends within the industry. Tell us about your role (and
How to use data to your advantage and change your corporate culture at the same time. Working with different customers from different industries at 9-Figure Marketing opened our eyes to a lot of effective marketing. Let us show you how to create an effective marketing game plan. The effectiveness of your marketing plan will depend
While it is very easy to say that this brand or company became an overnight success, it almost always never does. In Mamaearth’s case, it took three to four years to achieve this overnight success. Marketing, of course, plays an important role in a company’s journey and can make it or break it. In addition,
Most marketers had happily paid for programmatic advertising over the past decade and took great pride in being “digitally transformed”. They also liked to use vanity metrics like CPM prices, number of impressions, and click rates as these were easy to measure and easy to report. Buying digital ads became as easy as playing a
