Geopolitical changes – brought about by the COVID-19 pandemic, looming recessions and increasing political, social and economic polarization – are forcing global companies to drastically rethink their digital marketing strategies, according to Forrester Research in a recently published report.In fact, eight of the ten business risks cited by CEOs were related to the broader geopolitical
Australian Small Business and Family Business Ombudsman Kate Carnell. Small Business Ombudsman Kate Carnell is calling for stricter regulations for the digital marketing industry after increasing complaints from small businesses paying excessive fees for ineffective advertising services. Carnell and other industry leaders have written to the Australian Competition and Consumers Commission (ACCC) asking them to
This year’s edition was special as the institute announced its 10th anniversary and celebrated the 2021 winners for a decade of excellence. Among the winners like PZ Cussons, Wema Bank, Panaserv, Nestle etc. Team Dotts Media House is named Digital Marketing Agency of the Decade at the 10th West Africa Brands Excellence Awards 2021 “In
Microsoft News Recap is a weekly feature that highlights the most important Microsoft news from the past week. Sit back, have a coffee and enjoy reading! Microsoft’s new Digital Marketing Center is a free alternative to Squarespace for small businesses The Digital Marketing Center was launched by Microsoft, a new service available free of charge
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You don’t need a business degree to know your business needs a marketing plan.Successful startups devote months to developing a strategy for conversions and online visibility. They run focus groups and do market research to guide their execution, but they don’t stop there.Niche businesses are also no longer so rare. Everyone has someone to compete
Mason, Ohio – Online Impacts is a 501 (c) (3) nonprofit that develops websites, supports digital marketing, and creates technology solutions for nonprofits at no charge. By helping nonprofits grow exponentially and reach donors, Online Impacts enables organizations to provide the people who really need them. The Online Impacts team said they were excited to
For many years he struggled to find his way around, find a job, and pay his bills after leaving college. They didn’t want him. He wasn’t experienced. Not good enough. Now he manages two companies that are generating seven-figure income. Geraldo Alken is one of the few people in the world who has mastered his
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In the past when small businesses wanted to start a website, most went to WordPress or the newest Facebook. However, this week Microsoft also announced a free cloud service (Digital Marketing Center) for hosting websites. It will bring customers from Facebook. Also read: 40% of the world’s websites are currently powered by WordPress Microsoft cited
