It is very encouraging to see marketers taking a closer look at their digital advertising spend and asking more difficult questions. Many of them paused digital marketing in 2020 due to the pandemic and are more thoughtful and cautious about what to turn on again in 2021, especially given the expectation of tighter budgets for
The quality of content can be measured by how well the target audience receives it. DIY blogs, educational blog posts, Current events blogs, Instagram, Youtube, and TikTok videos, and podcasts are popular with Millennials, Generation Z, and Generation Alpha. If a reader, viewer, or listener takes actionable steps, the content has been delivered well. Compelling
getty If you’ve been following digital marketing trends, you’ve likely noticed the shift from velvet rope communities to online spaces where specialists or people with common interests can network, share, learn, and network. Our own industry is no exception. I’m a member of at least two general marketing communities and then a handful of social
