Magnum creates a foodie expertise that evokes all of the senses
Magnum’s foodie experience brings to life the brand’s belief that indulgence has more than one layer Called the “Magnum Enjoyment Sensorium”, it celebrates the brand’s latest ice cream, Magnum Double Gold Caramel Billionaire and will take place as both a digital and personal immersive experience. Designed in collaboration with food anthropologist Caroline Hobkinson, the Sensorium
