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Enterprise interruption ‘lets thoughts our language’ – Gallagher Bassett | Individuals & Opinion
The past 14 months have been tumultuous for the insurance sector, not just in the UK but around the world. The pandemic created an environment in which we all had to learn to live and discover new ways of working and dealing with our customers. UK insurers have gone to great lengths to ensure that
Communicate the language of enterprise otherwise you’re in bother
Brands that have invested in their long-term health during the pandemic will thrive, but marketers need to better link the case for investment to business results if they are to secure funds, says Margaret Jobling, CMO of NatWest Group. The companies that have invested in building their brands and the relevance of their products will
