Tag: increasingly

CMOs develop into more and more chargeable for enterprise development

September 29, 2021 4:47 am   Business Consultancy   Poetic   Comments
The area of ​​responsibility of the CMO has been expanded to become more holistic

Marketing leaders and teams need to become more holistic in their approach as they want to develop data-driven approaches in order to develop more informed strategies. A new report shows that while traditional activities like branding are still high on the marketeers’ agenda, data and technology stewardship and information gathering are also becoming increasingly important.

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Enterprise lenders are more and more administrators’ private monetary information for lending choices

July 16, 2021 8:06 am   Business Consultancy   Poetic   Comments
Corporate lenders are increasingly relying on directors' personal financial records in making lending decisions

Alternative loans A new piece of the underwriting puzzle, say alternative lenders.Image source: Katrin Herrling / Funding Xchange.With trade reports falling to shreds after nearly 18 months of disruption, alternative lenders are increasingly turning to other agencies to assess borrowers and make underwriting decisions. For some lenders, it emerges elsewhere as the directors’ personal financial

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