Tag: Decisions

Enterprise lenders are more and more administrators’ private monetary information for lending choices

Corporate lenders are increasingly relying on directors' personal financial records in making lending decisions

Alternative loans A new piece of the underwriting puzzle, say alternative lenders.Image source: Katrin Herrling / Funding Xchange.With trade reports falling to shreds after nearly 18 months of disruption, alternative lenders are increasingly turning to other agencies to assess borrowers and make underwriting decisions. For some lenders, it emerges elsewhere as the directors’ personal financial

How Buy Choices Are Made

How buying decisions are made

The diagram shown above is an evolution of a diagram I made at Kantar. It is my attempt to summarize as clearly and simply as possible the process by which people choose between brands based on their intuitive and reasoned thinking. I would love to hear your thoughts on good, bad, or indifferent. But first

The Advertising Hunters Creator, Ruben Alvarez, is Exhorting Younger Entrepreneurs Make Good Selections

Ruben Alvarez

Marketing Hunters creator Ruben Alvarez urges young entrepreneurs to make smart decisions The evolving marketing world requires professionals with innovative thinking to shine seamlessly. Ruben Alvarez, creator of The Marketing Hunters, is a talented digital marketing professional who rules the digital world like a pro. Even the Covid-19 pandemic was unable to slow its growth.