Tag: customer

Why True Buyer Motivations Are Usually Missed

Why there is often a lack of real customer motivation

In 1997, Harvard Business School professor Clayton Christensen published his first seminal paper, The Innovator’s Dilemma, which set out what he called “Disruptive Innovation”. It took a few years for the book to catch on, but eventually its well-founded, well-documented, and counterintuitive approach found deep resonance with innovators around the world. Then something strange happened.

Tata Consultancy Providers ranks #1 in Buyer Satisfaction throughout Europe

Tejas Networks bags multi-year contract from Asia Consultancy Group

Tata Consultancy Services was ranked number one for customer satisfaction across Europe by Whitelane Research in an independent survey of CxOs from leading IT spending organizations. In Whitelane Research’s 2020/2021 IT Procurement Study, 30 IT service providers were rated based on responses from nearly 1,700 CxOs and high-level decision-makers. Over 4,050 unique IT sourcing relationships

Enterprise leaders cite cybersecurity, operational effectivity and buyer expertise as this yr’s high priorities

ATLANTA, January 26, 2021 / PRNewswire / – Eighty-three percent of senior executives at companies with $ 1 billion in revenue in various industries rank cybersecurity as their top priority this year, closely followed by operational efficiency (80%) and customer experience (79%) North Highland 2021 Beacon Report. However, executives do not feel “very prepared” to