VIDEO: Issues Earlier than Beginning A Enterprise by Harsshad
Strategic Concerns For Extending Manufacturers
Marketers should keep the following in mind when considering brand extensions. Successful brand extensions – a few examples • Jello (pudding, pudding snacks)• Crayola (markers, pens and paints)• Dole (pineapple juice, fruit juice, fruit salad, frozen fruit bars with fruit juice)• Ivory (soap, washing-up liquid, mild detergent)• Woolite (textile laundry, carpet cleaner spray)• Arm &
