The sheer amount of content on the internet is ridiculous. There is something for everyone, and in the midst of it all, creating and establishing your brand identity is no easy task. However, this can be done using digital marketing strategies. There is a system of how things work on the web, and when you
During a pandemic, this doesn’t seem like a good time to create a brand extension. However, creating a brand extension in uncertain times is a smart move. Some say brand extensions weaken brands. This is wrong. Well-managed brand extensions strengthen brands. A really good brand extension shares character with its parent brand. At the same
Pink Lemonade has received the digital marketing mandate for Swiggy’s own brands.Pink Lemonade Communications, the full-service agency for integrated marketing, has received the mandate to implement the digital marketing goals of Swiggy’s own brands Homely, The Bowl Company and Breakfast Express. The account was won after a multi-agency pitch.The Bangalore-based agency will guide the food
Data is important. And data is increasingly being used to help us in all areas of society. But there is an underlying problem: the role of data and research is to inform, not to decide. Research leads the way and raises questions. Data doesn’t take into account ambiguity, fears, or our daily human experiences. Data
A powerful statistic made me rethink the way we, as marketers, grab our audience’s attention. What you would read in the New York Times in a week is the amount of information someone would have learned in their entire life 100 years ago. Let that sink in. This made me think more than ever about
Online shopping offers convenience and security. Meal kits allow us to cook elegantly without going out to eat. Restaurant delivery brings the restaurant meals home without cooking. The problem is the packaging. There are cardboard boxes and product bottles in our delivery boxes. And most of this packaging has limited sustainable benefits. The good news
It has become popular to talk about brand in relation to a story. Let’s be as clear as possible, a brand is not a story. If so, it will be created using William Burroughs’ Cut Up Method. What do I have against stories? Nothing, it’s just that they don’t fit how we need to look
Disruption is often associated with innovation, risk taking, speed, agility and a willingness to question the norms and disrupt the business itself to enter new markets and categories. These are certainly all characteristics of smaller, younger digital companies and can be the first type we think of when we consider disruptive organizations. Of course, some
