There is nothing more frustrating in life than when someone keeps switching off someone’s ideas and maybe even starting to claim that the ideas are stupid or impossible. There are billions of minds around the world and it only makes sense that one person may not have the same mindset as another person or the
When I was an art student, I had a very wise and passionate art teacher. One of the most common instructions she gave me when I was creating my art, be it painting or drawing, was to go out and create that art while I was actually standing in front of my subject. Now, to
Gil Scott Heron is considered the godfather of rap. His lyrics were vocalized somewhere between jazz and poetry slam, more spoken than sung. It’s the voice of Gil Scott Heron when you hear the words “The Revolution won’t be televised”, the obligatory backbeat behind the Showtime series “Homeland”, TV spots and other streams. When Heron
Products and services are clearly linked to our feelings and behaviors. But how close are these connections and how important are they to marketers? Surprisingly, much of marketing theory and practice does not fully recognize these connections. Sure, modern advertising tactics routinely paint a worthwhile picture of what you might look like if you had
St. Petersburg, Fla., May 20, 2021 (GLOBE NEWSWIRE) – Raymond James has improved its marketing and agency solutions for consultants, according to Lisa Turley, Senior Vice President Advisor Marketing at Raymond James. The new digital features and resources are designed to help consultants easily and efficiently connect with customers and potential customers while providing relevant,
In Phil Knight’s book “Shoe Dog”, Nike founder focuses on the deals. Factory deal, sponsorship deal, celebrity deal. It’s about connecting superstars with super chic. He never talks about the cultural relevance of Nike ads or the “just do it” line taken from a Clint Eastwood movie. What Knight doesn’t seem to understand (or brilliantly
Marketing quotes are a great way to get your message across and build a personal brand. The world’s most successful companies consist of a small group of highly qualified executives and an equally small group of dedicated marketing professionals. These executives have worked together for many years to develop their skills and knowledge of how
In 1966, a year before the summer of love and two years before the original Woodstock, two macrobiotic lifestyle gurus, followers of the great George Ohsawa, opened a health food store called Erewhon. With Erewhon the title is to be understood as the word “nowhere” backwards, although the letters “h” and “w” are transposed. It
Social Soaring, based in Beechgrove, Tennessee, announced services to help businesses grow their sales through marketing on social websites, which encompasses a range of marketing strategies. The company offers digital marketing that includes paid ads, monthly release plans, lead generation, and growth strategies, among other things, all of which are tailored to each individual business.
The mantra for brands is “Be experienced”. Brands focus on creating a rich, engaging, immersive, and immersive brand experience for customers. In 2017, Starbuck founder and chairman Howard Schultz said the way forward is to make your brand space an “experience destination.” Starbucks CEO Kevin Johnson said, “To survive, retailers must create unique and immersive
