Mercedes has presented its latest concept car. The Vision AVTR is a car that not only runs on electricity, but also your brain thanks to a new technological interface. The pioneering car was announced and presented at the IAA Mobility 2021, the world’s largest future mobility event, in Germany, but is still in the concept
Jennifer Aniston, a popular actress, producer and euntropenaurin, has launched the first product from her new beauty and skin care brand LolaVie. Beauty is a tough market where there are other famous beauty rivals. The brand’s website explains Aniston’s love for science and her vision for the company. “LolaVie should combine the best of science
The independent craft brewer Vocation has grown remarkably since the brands launched in 2015. The brand develops into one of the largest volume craft breweries in Great Britain. According to the brewery’s founder, John Hickline, the brand’s goal is to “bring better beer to more people”. The brand and its branding Vocation’s first branding was
Today, 150 brands were named “Brand of the Year” at the prestigious World Branding Awards, a worldwide award for brand recognition. The event was the first virtual ceremony in the history of the awards. The brands have been nominated by over 115,000 consumers from six continents for the Animalis special edition, which focuses on recognizing
Following a comprehensive rebranding, the Australian IT service and consulting company FTS Group will now host its growing number of companies under the new name Atturra. Following a series of recent acquisitions, Australian service company FTS Group has renamed itself Atturra, complete with a new logo and website. Founded in 2015, the company says the
While many industries have been hit hard by COVID-19, causing marketers to test new solutions, innovate with new messaging, and do more with less, the industry has undoubtedly been the travel industry hardest hit. However, given the rise in the prevalence and administration of vaccines, many are predicting a rebound in advertising spending in the
If your customer can live without you, eventually they will. A statistic offers all the evidence needed to back up this dire fact: 89 percent of companies that were in the Fortune 500 60 years ago are now gone. In the Brand Transformation Workshop, experts from The Blake Project help brands in critical moments of
x Register for free to get the latest news straight to your inbox to register Parry Creative, a branding and design consultancy from Derby, is celebrating its first year in business with a significant new customer acquisition and secures a partnership with the global fitness studio Orangetheory Fitness. The company was founded in 2020 by
Out of 9,000 agencies audited, Black Château was selected by DesignRush as one of the top marketing and branding agencies in Los Angeles, California. Los Angeles, California – Black Château is listed among the top 20 digital marketing agencies in Los Angeles: DesignRush Top 20 Digital Marketing Agencies for 2021 and as the top branding
At first glance, the liquor business doesn’t seem to necessarily need customer-centric innovation. After all, revenue from the alcoholic beverages market has grown steadily over the past decade and is expected to continue even after a slight decline in the wake of Covid-19. Drinks have become a crucial part of the experience for many customers,
