If your customer can live without you, eventually they will. A statistic offers all the evidence needed to back up this dire fact: 89 percent of companies that were in the Fortune 500 60 years ago are now gone. In the Brand Transformation Workshop, experts from The Blake Project help brands in critical moments of
x Register for free to get the latest news straight to your inbox to register Parry Creative, a branding and design consultancy from Derby, is celebrating its first year in business with a significant new customer acquisition and secures a partnership with the global fitness studio Orangetheory Fitness. The company was founded in 2020 by
Out of 9,000 agencies audited, Black Château was selected by DesignRush as one of the top marketing and branding agencies in Los Angeles, California. Los Angeles, California – Black Château is listed among the top 20 digital marketing agencies in Los Angeles: DesignRush Top 20 Digital Marketing Agencies for 2021 and as the top branding
At first glance, the liquor business doesn’t seem to necessarily need customer-centric innovation. After all, revenue from the alcoholic beverages market has grown steadily over the past decade and is expected to continue even after a slight decline in the wake of Covid-19. Drinks have become a crucial part of the experience for many customers,
There is nothing more frustrating in life than when someone keeps switching off someone’s ideas and maybe even starting to claim that the ideas are stupid or impossible. There are billions of minds around the world and it only makes sense that one person may not have the same mindset as another person or the
When I was an art student, I had a very wise and passionate art teacher. One of the most common instructions she gave me when I was creating my art, be it painting or drawing, was to go out and create that art while I was actually standing in front of my subject. Now, to
Gil Scott Heron is considered the godfather of rap. His lyrics were vocalized somewhere between jazz and poetry slam, more spoken than sung. It’s the voice of Gil Scott Heron when you hear the words “The Revolution won’t be televised”, the obligatory backbeat behind the Showtime series “Homeland”, TV spots and other streams. When Heron
Products and services are clearly linked to our feelings and behaviors. But how close are these connections and how important are they to marketers? Surprisingly, much of marketing theory and practice does not fully recognize these connections. Sure, modern advertising tactics routinely paint a worthwhile picture of what you might look like if you had
St. Petersburg, Fla., May 20, 2021 (GLOBE NEWSWIRE) – Raymond James has improved its marketing and agency solutions for consultants, according to Lisa Turley, Senior Vice President Advisor Marketing at Raymond James. The new digital features and resources are designed to help consultants easily and efficiently connect with customers and potential customers while providing relevant,
In Phil Knight’s book “Shoe Dog”, Nike founder focuses on the deals. Factory deal, sponsorship deal, celebrity deal. It’s about connecting superstars with super chic. He never talks about the cultural relevance of Nike ads or the “just do it” line taken from a Clint Eastwood movie. What Knight doesn’t seem to understand (or brilliantly
