When workers at the Norsk Hydro PVC plant in Stenungsund on the west coast of Sweden came to work early one morning in 1996, a young man in orange overalls was chained to the factory gates as if crucified. Journalists and television teams were already there. This was just one of many measures Greenpeace took
Jonah Berger and Katherine Milkman show in their research report “What Makes Online Content Viral?” How surprisingly one of the most important requirements for content is for practical value and interest. Practical value and interest are usually addressed during the product innovation and development phase, but surprises can also be effectively leveraged later. Another study
New name attracted ridicule Stephen Bird, CEO of Standard Life Aberdeen, admitted that the board was prepared for a backlash when it revealed its new brand name. The company was ridiculed last week when it revealed the move to Abrdn. Critics have commented on the omission of vowels, the connection with Aberdeen when the company
– – Today’s marketing world requires a marketer to be competitive and ahead of everyone else. The level of competition increases day by day as more and more qualified and professional employees are hired for the role. The bar is high and so should the knowledge. To break the code and stand out in marketing,
Imagine for a minute – you are the owner of a business. You’ve created a product, but you know you need to be more than just a company selling a product. There are many companies out there that sell similar products and do pretty much the same thing as you. No, it is not enough
At the end of each week, we look at key stories and provide an overview of what they mean for you and the industry. From the downside of focusing on ROI to Tesco’s claim that marketing is “business critical,” it’s been a busy week. I’m standing up for Russell this week so here’s my take.
Video streaming is just one example of a digital economy where competition is intensifying. Many so-called legacy companies are embroiled in a battle with digital competitors, and by now the born digital companies have had their lunch. Walmart (and every other physical retail store, from Macy’s to Best Buy) is in a constant duel with
(MENAFN – ONE Presswire) Leading.vn said if their SEO services are ineffective in 90 days they will do it for free. A guarantee that no other digital marketing company can offer VIETNAM, April 4, 2021 /EINPresswire.com / – A leading digital marketing and SEO agency in Vietnam has stunned its competition with an offer never
Leading.vn said if their SEO services are ineffective in 90 days they will do it for free. A guarantee that no other digital marketing company can offer VIETNAM, April 4, 2021 /EINPresswire.com/ – A leading digital marketing and SEO agency in Vietnam has stunned its competition with an offer never advertised by any other SEO
The team’s expertise in commercials has helped companies thrive amid the pandemic. What drives brands to keep going through crises like a global pandemic and economic downturn is their sincere desire to offer products and services that will benefit, improve, or support consumers. This sincerity always translates best in film, as seen in various stimulating
