As expected, Amazon maintained its position as the most valuable brand in the world and, according to a ranking by the consulting firm Kantar, increased its value by almost a third year-on-year to 415.9 billion US dollars. The ranking combines rigorously analyzed market data from Bloomberg with comprehensive consumer information from over 3.8 million consumers
The retailer spoke of the concept’s success after trying it in one of its Leeds stores. After the trial, they decided to sell affordable second-hand clothing in 50 stores across the UK. The idea originally arose from the brand, which wanted to encourage store users to take back unwanted clothing. Asda stated that the program
A newly updated digital marketing service has been launched for London customers. Tenfold Growth helps clients reach more customers, grow their brand, and drive more sales. London, United Kingdom – September 6, 2021 // – London-based digital marketing agency Tenfold Growth has launched an updated service for local clients. They know that with the impact
Airia Creative is an American digital marketing agency recently based in Denver, Colorado. Each company’s web design reflects its brand image, while the quality of digital marketing represents the voice of the brand. These two factors together are the two essential components that have the greatest impact on a brand’s online presence. Airia Creative, a
If your customer can live without you, eventually they will. A statistic offers all the evidence needed to back up this dire fact: 89 percent of companies that were in the Fortune 500 60 years ago are now gone. In the Brand Transformation Workshop, experts from The Blake Project help brands in critical moments of
A boom is coming. With the economy flooded with cash from financial and monetary policies, savings stored due to the inactivity of the pandemic, and optimism with the waning of Covid, consumers are starting to open their wallets – on a grand scale. Business issues follow. We can’t say how long this will take, but
This move shows the importance of the Sri Lankan market to Dutch international brewer Heineken and comes at a time when the country needs it most Heineken Lanka announced the start of local brewing operations for its flagship beer brand Heineken in Sri Lanka. With this, Sri Lanka joins an elite group of 60 countries
CVS, the retail pharmacy health chain of which Aetna Insurance is a part, has created a platform for progress with the aim of being in a prominent position to provide continuous health care to communities. This plan was developed and implemented in advance of the current corona virus crisis. This platform helps build a branded
We believe that the ultimate goal of brand equity building is to move the consumer from brand awareness to brand persistence. Brand persistence is reserved for those brands that have been carefully designed to possess these characteristics: relevant differentiated benefits for their target customers, ability to build strong emotional connections, high brand awareness, high value
Customers, consumers, customers – whatever we call the people who buy your product or service, no company would survive long without them. When it comes to identifying your customers, consumers, or customers (let’s call it your audience from now on) there are two schools of thought: Reach as many people as possible. Segment your audience
