In the B2B world, retailers need to be creative to stand out in a highly competitive industry. Global Industrial Co., an e-commerce-focused distributor of more than 1 million products, rebranded itself “with very cheeky language” in January 2021 with a new logo and voice, says Chief Marketing Officer Klaus Werner. “Injection of humor – where
Wie erklären Sie also, warum Markenstrategie wichtig ist? Durch die Linse, die alle Führungskräfte anspricht: WERT. Im Durchschnitt macht die Marke laut Interbrand und JP Morgan mehr als ein Drittel des Shareholder Value aus, sodass alles, was Ihre Marke verbessert, einen erheblichen Einfluss auf das Endergebnis eines Unternehmens haben sollte. Nun kann dieser Wert je
‘Buying a brand for the first time doesn’t require a huge adjustment, just a bit of mental availability’ A new brand needs to build “essential memories” that aren’t about brand superiority or differentiation, but simply about what it is (e.g., a soft drink) and what it looks like (so it can be found). Therefore, it
MOORESTOWN, NJ, January 13, 2022 / PRNewswire / – Members Co. LTD., Japanese digital marketing agency based in Tokyo, Japan, has partnered with Socialite Brand, a global player in next generation digital transformation services, to help our customers achieve even better business results by leveraging digital transformation. Members Co. LTD. As an Internet Business Partner,
The OTT area is developing into a very valuable area for marketers to attract new, targeted target groups and to offer brands another way of increasing brand engagement From Chanpreet Arora Media consumption around the world is increasingly taking place in digital formats. Over-the-top video (OTT) has been one of the predominant forms of visual
Francine Li, earlier from Netflix, has been named the new vice president of brand management and marketing for game developers Riot games. Li will be tasked with building a portfolio of brand marketing executives responsible for multiple game genres and developing integrated marketing campaigns. Riot Games also noted that Li comes at a “crucial moment”
Gali Arnon Chief Marketing Officer, Fiverr Gali has been Fiverr’s Chief Marketing Officer since October 2017. Previously, Gali was Chief Executive Officer of Brightcom Group, a digital marketing and publicly traded company in India, from 2015 to 2017. Between 2014 and 2015, she was Senior Vice President of Marketing and Operations at SimilarWeb, a web
boxChilli, like many companies, had a modest start – in 2006 at Anders Bohea’s dining table with a laptop and mobile phone.BoxChilli, which employs a team of 22 talented marketing professionals, is now in its 15th year of one of its most successful years, winning contracts from some of the largest companies in the South.
London: Los Angeles (LO: LA), a specialist international advertising and marketing agency based in El Segundo, California, has launched a new brand update service. It is ideal for executives who want to transform their brand for the digital age and make it future-proof. El Segundo, USA – September 14, 2021 // – The agency’s latest
TurnKey Marketing is a renowned name in the field of digital marketing for the automotive world, providing efficient and effective digital marketing services. With result-oriented advertising campaigns and SEO from TurnKey Marketing, brands can experience their true potential. A website that is not bringing in traffic is of little or no use. Any business can
