Tag: Behavior

Buyer Habits – Why Individuals Actually Do What They Do: ‘Primal Mind’ Creator Tim Ash on Advertising Smarts [Podcast] : Advertising Podcast

Customer Behavior - Why People Really Do What They Do: 'Primal Brain' Author Tim Ash on Marketing Smarts [Podcast] : Marketing Podcast

Our job as marketers is to help people make decisions. Before we can hope to influence people’s decisions, however, we need to understand how their brains really work – how people are neurologically wired. Enter Tim Ash, author of Unleash Your Primal Brain: Demystifying How We Think and Why We Act. Tim is an expert