Zeta Acquires Expertise Platform and Knowledge from Apptness to Strengthen Id Resolution and Omnichannel Advertising and marketing Platform
NEW YORK–(BUSINESS WIRE) – Zeta (NYSE ZETA), a cloud-based marketing technology company empowering companies to more efficiently attract, grow, and retain customers, today announced it has acquired the technology platform and data from Apptness, a digital technology company with its own audience Engagement technology. Founded in 2015, Apptness operates a digital survey platform that offers
