John Wannamaker famously claimed that he wasted 50% of his advertising budget, but didn’t know which 50% was wasted. Well, that may be true of traditional advertising, with few metrics to monitor performance, but it certainly doesn’t apply to digital marketing. Armed with better metrics to monitor your performance, you can maximize your return on
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AMSTERDAM – (BUSINESS WIRE) – Pyramid Analytics, provider of the trusted next-generation enterprise analytics platform, announced today that it has been named the “Overall Leader” by Dresner Advisory Services in its annual WOC BI market study. Additionally, Pyramid has been named a leader in both customer experience and supplier credibility and maintains its perfect referral
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NASHUA, NH, April 29, 2021 (GLOBE NEWSWIRE) – Dresner Advisory Services today published the Self-Service Business Intelligence Market Study 2021, part of the Wisdom of Crowds research series. The 10th Annual Report examines end-user deployment and trends in self-service business intelligence (BI), building on collaborative business intelligence, user governance and guided analyticsTM to create an
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BOSTON–(BUSINESS WIRE) – Device-as-a-Service (DaaS), a further development of the leasing model that bundles hardware and services, has experienced rapid acceptance in connection with the COVID-19 pandemic and has forced many companies to give their employees the opportunity to work remotely A new Strategy Analytics report states: “COVID-19 is a catalyst for the introduction of
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