Digital marketing is all about data. From the moment a customer clicks on an ad or searches for a keyword, businesses are collecting data that can be used to improve their marketing efforts. But what good is all of this data if it can’t be properly analyzed? That’s where data analysis comes in. Data analysis
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According to a new study by Future Market Insights (FMI), the increasing focus on achieving excellence in marketing and carefully analyzing customer loyalty across channels will continue to drive adoption of digital marketing analytics services. Advanced analytics services that cover the entire customer journey are replacing basic models, and the change is likely to become
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