Tag: afford

Enterprise can not afford to disregard TikTok — or what comes subsequent

Business cannot afford to ignore TikTok — or what comes next

It’s hard to grasp that TikTok, the short viral video app, didn’t hit the international market until 2017. Since then, despite bans in several countries, it has attracted millions of users around the world. Influencers, musicians, artists and politicians have all made use of the power of the algorithm-controlled app, as has increasingly companies.Turning to