Hiveminds Appoints Saurabh Tyagi as Chief Client Officer. Hivemind’s Innovative Market Solutions, Madison World’s digital unit, has named Saurabh Tyagi as chief client officer to lead its corporate clients. Tyagi was previously Vice President at Madison Media Omega.Tyagi has over 18 years of experience in India and Southeast Asia and has experience in offline and
This image is for illustration purposes only. (Image courtesy: iStock)As the adoption of blockchain-based non-fungible tokens (NFTs) grows globally, including in India, Samsung on Monday announced groundbreaking TV support for NFTs, starting with its TV lineup 2022.NFT support provides an intuitive, integrated platform for discovering, buying and trading digital works of art via MICRO LED,
The Google team also updates Santa’s soundtrack every year. (Image source: Google Santa Tracker)By Carol GoyalChristmas and Santa Claus have always fascinated me as a Santa Claus. That’s why I’ve been a Santa Tracker loyalist for years. And for this I have found a very willing and helpful partner in Google. Santa Tracker is a
The OTT area is developing into a very valuable area for marketers to attract new, targeted target groups and to offer brands another way of increasing brand engagement From Chanpreet Arora Media consumption around the world is increasingly taking place in digital formats. Over-the-top video (OTT) has been one of the predominant forms of visual
Representative pictureThe independent digital marketing agency, AdClear, has received the digital mandate for Value Research, the investment research company. As part of the mandate, AdClear takes on all of the digital marketing tasks, including social, SEO and performance – with the aim of giving the brand a robust online presence that will help it enter
Mirum India wins marketing automation mandate for GRT Jewelers. Mirum India, a digital solutions agency belonging to the WPP Group, has won the marketing automation mandate for the jewelry brand GR Thanga Maligai, also known as GRT Jewelers. The agency will be responsible for implementing several products as part of the Salesforce Marketing Cloud Stack.GR
Some predict that using the blockchain to record the ownership history of an item will eventually become much more widespread and revolutionize the way we think about property. (Representative image)NFTs have sometimes been sold online for astronomical sums, with big companies now joining the craze as the tokens find their way into everything from the
At Boeing Co’s Factory of the Future, immersive 3-D engineering designs are connected to robots talking to each other as mechanics around the world use Microsoft Corp. HoloLens headsets. It’s a snapshot of an ambitious new Boeing strategy to unite its sprawling design, manufacturing and flight service operations into a single digital ecosystem – in
White Rivers Media, an integrated creative digital agency, has taken over the digital mandate for the jewelry brand Reliance Jewels.The brand’s digital wing is now led by White Rivers Media. In this partnership, White Rivers Media aims to curate and create knowledge-driven digital communication that resonates with its target audience and causes an effective upheaval
This image is for illustration purposes only. (Image courtesy: iStock)This year, more than half of the country’s smartphone consumers bought their devices online, compared with more than a third last year, a new report reveals.According to Counterpoint Research’s Market Lens report, the affordable premium and premium segments became more active in 2021, with 15 percent
